watsonx Co-Labs

The Challenge
The Challenge
The Challenge

As interest in Gen AI grew, clients struggled to move from curiosity to commitment without a clear, hands-on understanding of how AI could solve their real business and user problems.

As interest in Gen AI grew, clients struggled to move from curiosity to commitment without a clear, hands-on understanding of how AI could solve their real business and user problems.
As interest in Gen AI grew, clients struggled to move from curiosity to commitment without a clear, hands-on understanding of how AI could solve their real business and user problems.
  • Clients were hesitant to adopt AI without firsthand understanding of how it applied to their real use cases

  • Generic demos and theoretical use cases failed to build confidence or decision clarity

  • Leaders lacked alignment on where Gen AI could deliver near-term business value

  • Unclear definition of the user experience and business problem limited momentum

  • No structured path to translate exploration into decision-ready outcomes

  • Clients were hesitant to adopt AI without firsthand understanding of how it applied to their real use cases

  • Generic demos and theoretical use cases failed to build confidence or decision clarity

  • Leaders lacked alignment on where Gen AI could deliver near-term business value

  • Unclear definition of the user experience and business problem limited momentum

  • No structured path to translate exploration into decision-ready outcomes

  • Clients were hesitant to adopt AI without firsthand understanding of how it applied to their real use cases

  • Generic demos and theoretical use cases failed to build confidence or decision clarity

  • Leaders lacked alignment on where Gen AI could deliver near-term business value

  • Unclear definition of the user experience and business problem limited momentum

  • No structured path to translate exploration into decision-ready outcomes

Results

$15M+ watsonx Adoption
300+ Participating Business Leaders
40+ Use Cases Explored
Building Confidence Through Co-Creation
Building Confidence Through Co-Creation
Building Confidence Through Co-Creation

We designed a structured, co-creation engagement that allowed clients to move from exploration to clarity in a short, focused timeframe. Rather than leading with abstract AI concepts, the approach grounded watsonx in the client’s real business context, ensuring relevance, confidence, and shared ownership from the start.

The engagement followed a disciplined flow. Teams began with use case discovery to identify high-value opportunities rooted in real user and business problems. This was followed by a hands-on lab where participants worked directly in real environments to explore watsonx capabilities. Insights from the lab were translated into defined user experiences and business problem statements, culminating in clear, pitch-ready narratives that aligned stakeholders and created momentum toward adoption.



We designed a structured, co-creation engagement that allowed clients to move from exploration to clarity in a short, focused timeframe. Rather than leading with abstract AI concepts, the approach grounded watsonx in the client’s real business context, ensuring relevance, confidence, and shared ownership from the start.

The engagement followed a disciplined flow. Teams began with use case discovery to identify high-value opportunities rooted in real user and business problems. This was followed by a hands-on lab where participants worked directly in real environments to explore watsonx capabilities. Insights from the lab were translated into defined user experiences and business problem statements, culminating in clear, pitch-ready narratives that aligned stakeholders and created momentum toward adoption.



We designed a structured, co-creation engagement that allowed clients to move from exploration to clarity in a short, focused timeframe. Rather than leading with abstract AI concepts, the approach grounded watsonx in the client’s real business context, ensuring relevance, confidence, and shared ownership from the start.

The engagement followed a disciplined flow. Teams began with use case discovery to identify high-value opportunities rooted in real user and business problems. This was followed by a hands-on lab where participants worked directly in real environments to explore watsonx capabilities. Insights from the lab were translated into defined user experiences and business problem statements, culminating in clear, pitch-ready narratives that aligned stakeholders and created momentum toward adoption.